Thoughts on New York
The Rockefeller Center, apart from being one of New York's most recognized institution also serves as a great case study for megaprojects: an one-of-a-kind project when it was initiated in the 1930s. Its accessibility, spectacle ship, complexity and 'larger-than-life' image could be envisaged by its chief conceptual creator Hugh Ferris. Hence, this megaproject is a completely different from what we have studied so far in class: the previous ones were functional is style while Rockefeller complex was completely apart in its scale and invisibility in forming the image of the city. An interesting aspect of Ferris' plan is how the Business Center, the Art Center, and the Science Center are integrated into the complex rather than stick out like a sore thumb. It did not have a central powerhouse. This is a feature which must be followed by other megaprojects planners (like the Multi-sport arena stadiums/Burj Khalifa): there is a need to build a strong sense of business community rather than have a star attraction and hope investments would flow in.
Another aspect Ferris stressed on is how there was limitless possibilities to the city and the center was defined according to the needs of user people and not by the creators. Megaprojects, irrespective of its function/design/execution needs to adapt to the local use. It Rockefeller's case, it was the extensive patronization of radio, which earned its nickname the 'Radio City'. Rockefeller's impressive use of both the radio and the theater helped it to thrive commercially in the initial years. Also, when comparisons are made with other megaprojects of this scale then, Rockefeller dwarves other through its usage of corporate mass media. It gave a new dimension to New York City, by being not just a bunch of skyscrapers but by connecting people, increasing accessibility, communicating clearly and be a model for future urban planning.
A picture of the Rockefeller Center (Image Credits: 6sqft)
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